WINK Wins Double Gold at BEA World 2025 for Corona Campaign

The air in Montreux was electric with anticipation, but for the team at WINK, the night turned to pure gold—twice. At the prestigious BEA World Festival 2025, the creative agency achieved a monumental victory, securing not one, but two Gold awards for their groundbreaking global campaign for Corona. This double triumph solidifies WINK’s position as a creative powerhouse capable of delivering world-class work that resonates on an international scale.

The winning campaign, a masterful blend of strategic insight and breathtaking creative execution, tackled a brief that many would find daunting: to authentically connect a global beer brand with the profound, universal experience of the ocean. The result was a campaign that didn’t just advertise a product, but celebrated a mindset, earning top honors in both the “Best Use of Video” and “Best Integrated Campaign” categories.

More Than a Campaign: A Philosophy Brought to Life

Corona’s brand identity has long been intertwined with the beach, the sun, and the relaxing escape it offers. The challenge for WINK was to evolve this association beyond a mere backdrop and into a deeper, more meaningful brand philosophy. The campaign, titled “The Power of the Pause,” was built on the insight that in our hyper-connected, always-on world, the ability to truly disconnect and be present is a rare and valuable commodity.

The ocean, in this context, became more than a setting; it was presented as the ultimate sanctuary for this necessary pause. WINK’s campaign argued that by the water, time slows down, distractions fade, and we are able to reconnect with ourselves. Corona was positioned not just as a beer, but as the perfect companion for this moment of mindful disconnection.

The Core Creative Idea: A Visual and Narrative Feast

The heart of the campaign was a stunning hero film that served as the anchor for all other assets. Instead of a traditional commercial filled with parties and social gatherings, WINK took a more cinematic and contemplative approach. The film featured breathtaking, slow-motion shots of the ocean—from crashing waves to serene, sun-drenched horizons. It focused on individuals and small groups simply being by the water, savoring the silence and the sensation of the moment, with a cold Corona in hand.

The narrative was driven by a powerful voice-over and an evocative soundtrack that emphasized tranquility and presence. The core message was clear: Corona offers a permission slip to pause, a small ritual that helps you find your beach, no matter where you are.

Deconstructing the Double Gold Victory

Winning one Gold award is a significant achievement; winning two in highly competitive categories is a testament to the campaign’s holistic strength and flawless execution. Let’s break down what the judges at BEA World 2025 recognized.

Gold for “Best Use of Video”

In the “Best Use of Video” category, WINK’s hero film was praised for its exceptional artistry and emotional impact. The judges were undoubtedly captivated by:

The video wasn’t just an ad; it was a piece of content that audiences wanted to watch and experience, effectively capturing the serene, premium feeling of the Corona brand.

Gold for “Best Integrated Campaign”

Perhaps the more strategically significant award was the Gold for “Best Integrated Campaign.” This award recognized that “The Power of the Pause” was far more than a single video. It was a 360-degree marketing effort where every channel played a distinct and synergistic role.

The judges saw a campaign that spoke with one clear, powerful voice across every consumer touchpoint, creating a cohesive and immersive brand world.

What This Victory Means for WINK and the Industry

WINK’s double Gold win is a landmark moment with implications that ripple beyond the agency’s trophy case.

A Toast to the Power of the Pause

WINK’s triumphant night at BEA World 2025 is more than just an award win; it’s a case study in modern brand building. By deeply understanding the Corona brand and the contemporary consumer’s need for respite, the agency crafted a campaign that was both beautiful and strategically brilliant.

“The Power of the Pause” successfully transformed a beer into a symbol of mindful disconnection, and in doing so, captured the highest accolades the industry has to offer. As WINK celebrates this double Gold achievement, the marketing world is reminded that sometimes, the most powerful message is a quiet one. Here’s to the pause—and to the brilliant creativity it can inspire.