WINK Wins Double Gold at BEA World 2025 for Corona Marketing campaign

The air in Montreux was electrical with anticipation, however for the group at WINK, the night time turned to pure gold—twice. On the prestigious BEA World Pageant 2025, the artistic company achieved a monumental victory, securing not one, however two Gold awards for his or her groundbreaking world marketing campaign for Corona. This double triumph solidifies WINK’s place as a artistic powerhouse able to delivering world-class work that resonates on a global scale.

The successful marketing campaign, a masterful mix of strategic perception and breathtaking artistic execution, tackled a quick that many would discover daunting: to authentically join a world beer model with the profound, common expertise of the ocean. The consequence was a marketing campaign that didn’t simply promote a product, however celebrated a mindset, incomes prime honors in each the “Greatest Use of Video” and “Greatest Built-in Marketing campaign” classes.

Extra Than a Marketing campaign: A Philosophy Delivered to Life

Corona’s model identification has lengthy been intertwined with the seaside, the solar, and the enjoyable escape it gives. The problem for WINK was to evolve this affiliation past a mere backdrop and right into a deeper, extra significant model philosophy. The marketing campaign, titled “The Energy of the Pause,” was constructed on the perception that in our hyper-connected, always-on world, the flexibility to really disconnect and be current is a uncommon and invaluable commodity.

The ocean, on this context, grew to become greater than a setting; it was introduced as the last word sanctuary for this needed pause. WINK’s marketing campaign argued that by the water, time slows down, distractions fade, and we’re in a position to reconnect with ourselves. Corona was positioned not simply as a beer, however as the proper companion for this second of conscious disconnection.

The Core Inventive Concept: A Visible and Narrative Feast

The guts of the marketing campaign was a surprising hero movie that served because the anchor for all different belongings. As an alternative of a standard business full of events and social gatherings, WINK took a extra cinematic and contemplative strategy. The movie featured breathtaking, slow-motion pictures of the ocean—from crashing waves to serene, sun-drenched horizons. It targeted on people and small teams merely being by the water, savoring the silence and the feeling of the second, with a chilly Corona in hand.

The narrative was pushed by a robust voice-over and an evocative soundtrack that emphasised tranquility and presence. The core message was clear: Corona gives a permission slip to pause, a small ritual that helps you discover your seaside, regardless of the place you might be.

Deconstructing the Double Gold Victory

Successful one Gold award is a major achievement; successful two in extremely aggressive classes is a testomony to the marketing campaign’s holistic energy and flawless execution. Let’s break down what the judges at BEA World 2025 acknowledged.

Gold for “Greatest Use of Video”

Within the “Greatest Use of Video” class, WINK’s hero movie was praised for its distinctive artistry and emotional impression. The judges had been undoubtedly captivated by:

The video wasn’t simply an advert; it was a chunk of content material that audiences needed to look at and expertise, successfully capturing the serene, premium feeling of the Corona model.

Gold for “Greatest Built-in Marketing campaign”

Maybe the extra strategically important award was the Gold for “Greatest Built-in Marketing campaign.” This award acknowledged that “The Energy of the Pause” was excess of a single video. It was a 360-degree advertising and marketing effort the place each channel performed a definite and synergistic function.

The judges noticed a marketing campaign that spoke with one clear, highly effective voice throughout each client touchpoint, making a cohesive and immersive model world.

What This Victory Means for WINK and the Trade

WINK’s double Gold win is a landmark second with implications that ripple past the company’s trophy case.

A Toast to the Energy of the Pause

WINK’s triumphant night time at BEA World 2025 is extra than simply an award win; it’s a case examine in fashionable model constructing. By deeply understanding the Corona model and the modern client’s want for respite, the company crafted a marketing campaign that was each lovely and strategically sensible.

“The Energy of the Pause” efficiently remodeled a beer into an emblem of conscious disconnection, and in doing so, captured the best accolades the business has to supply. As WINK celebrates this double Gold achievement, the advertising and marketing world is reminded that typically, probably the most highly effective message is a quiet one. Right here’s to the pause—and to the sensible creativity it might encourage.